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Nutzenorientierte Marktsegmentierung: Ein integrativer ...

Lars Jesko Perrey

Ein integrativer Ansatz zum Zielgruppenmarketing im Verkehrsdienstleistungsbereich Lars Jesko Perrey. Jesko Perrey Nutzenorientierte Marktsegmentierung Ein integrativer Ansatz zum Zielgruppenmarketing im ...

Nutzenorientierte Marktsegmentierung im ...

Jesko Perrey

Mega-Macht Marke: Erfolg messen, machen, managen

Jesko Perrey

Power brands. Creare, portare al successo e gestire i propri ...

Jesko Perrey

Kreativität + content fit: die zwei Gesichter effektiver ...

Jesko Perrey

Power Brands: Measuring, Making, and Managing Brand Success

Jesko Perrey

"What distinguishes a brand-name product from no-name competitors?

The Brand Challenge: Adapting Branding to Sectorial Imperatives

Kartikeya Kompella

Jesko Perrey is a Director in McKinsey's Düsseldorf office and Global Knowledge Leader of the firm's Marketing & Sales Practice. He has helped clients tackle a variety of marketing challenges across industries ranging from insurance to retail.

The Big Data-Driven Business: How to Use Big Data to Win ...

Russell Glass

Here is how the article's authors, Matt Ariker, Martin Harrysson, and Jesko Perrey, described how businesses must adapt to a world overflowing with software and teeming with the data it produces: “Both the CMO and CIO are on the hook for ...

Retail Marketing and Branding: A Definitive Guide to ...

Jesko Perrey

The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters Did you know that ...

Marketing Performance: How Marketers Drive Profitable Growth

Thomas Bauer

How Marketers Drive Profitable Growth Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke. Key takeaways r Slice and dice your audience. Select and describe your target customers with care; needs and brand  ...

What Explains the Success Or Failure of Structural ...

David Dollar

... 85433 Jesko Hentschel Jean Olson Lanjouw Peter Lanjouw Javier Poggi June 1998 P. Lanjou\ 34529 David Canning June 1998 A. Abuzid 33348 llker Domac Carlos Elbrit June 1998 F. Lewis 82979 Ariel Dinar Gabriel Keynan June 1998 ...